Types of Exterior Signage
Pylon signs: are BIG tall signs meant to be seen from a distance. These signs can advertise a single business or several businesses. Pylon signs like this one are common in shopping centers to prominently advertise the businesses within.
Pole signs: They are used in the same ways pylon signs are but usually have only one company listed. Some can have a secondary section for changeable-copy letters to advertise special promotions.
Monument signs: Have a low profile. They can be made of a variety of materials such as concrete, brick, wood, or a high-density foam. These signs are typically placed at the entrance to a parking lot or the entrance to a building. They may have one company name on them or list all tenants in the complex.
Directional signs: Provide information on where to find businesses within a business complex and are usually meant to be viewed from a vehicle and by pedestrians.
Wall signs: Tell your customers who you are and where you are. They come in a variety of shapes and sizes. Some are individual letters, some are simple flat signs, and some are lighted sign boxes. They can be illuminated from within, from behind, or from lights shining on the sign.
Blade signs: Or projecting signs mount perpendicular to the wall of the building. They help pedestrians find the entrance to a business from the sidewalk. They can be lit or not.
Awnings: Are typically canvas over a frame and are a classy look for any business. They not only promote the business but also provide shelter for customers as they enter the business.
Window graphics: Will draw in customers passing by. It’s a great way to identify the business as well as advertise products and services. Window graphics grab attention right at the front door of the business.
Sidewalk signs: Usually have a frame with the ability to change out the signs or they can have a chalkboard or whiteboard surface so it’s easy to change the message daily.
Vehicle graphics: Are seen by people in traffic most of the time. Vehicle graphics constitute a rolling billboard and are a very effective means of advertising.